Our Vision

Hi, I'm Michelle White, the founder of the Love What We Do (LWWD) charity.

The vision for this charity began in November 2025 during my first trip to Angola, my partner's home country. Through my work as a Brand Ambassador, I frequently receive promotional items. Over the years, I had accumulated so much that it filled a storage space in my spare bedroom. I told my partner I wanted to travel to Africa and donate these items to people who truly needed them. As a half-Jamaican, half-Ghanaian woman, I originally planned to visit Ghana. However, we changed our plans so my partner could finally meet his Angolan family in person after years of talking on WhatsApp.

I packed everything I could carry into my suitcases, and off we went. It was a life-changing experience. Alongside our driver and family friend, Patrick, we spent two days searching for a local charity supporting vulnerable men, women, and children. Sadly, the shelters we found were struggling; we learned that many residents had been evicted simply because they couldn't afford rent. It broke my heart, and I knew right then that I had to do something to help, even if I could only change one person's life.

The next day, we visited his uncle’s village. Word quickly started travelling, and soon we had queues of women, children, and men waiting to see us. We handed out tote bags filled with clothes, shoes, snacks, feminine hygiene products, shower gels, and deodorants.

The feeling of giving to those who needed it most was deeply humbling. Later that evening back at our Airbnb, I turned to my partner and said, "I want to set up a charity." He simply replied, "Let’s do it." Within the two and a half weeks we were there, we purchased a building and hired a team of builders to get to work. That was the birth of Love What We Do.

My ultimate goal is for LWWD to become a household name—a trusted place where people want to donate money, brand-new items, or gently used clothes, shoes, and toys. I plan to host charity balls to raise awareness that, even in 2026, severe poverty is a reality. It's easy to get caught up complaining about rising food prices, bad movies, or not having the newest phone. But the reality is that there are children who don't eat every day, young girls without access to basic sanitary pads, and men without even a toothbrush.

Let’s do what we can to help.